Passage Golf Snacks began with my love for the game and a dream that someday I would one day have played a course in every state of the USA. This had been a lifelong goal since I was young, and eventually that goal inspired me to enter the golf market and start my own brand that I could infuse with my adventure-seeking journey. However, I soon realized that simply loving golf just wasn’t enough motivation to start a company - the question of what I could bring to the table that felt innovative or beneficial to the community in some way threw a huge wrench in my passion project. After a few weeks of the company’s purpose plaguing my mind, I had all but given up on coming up with my “why”. Putting it out of my mind, I decided to head out on an outing with some friends. We ended up golfing for some time on a hot summer day, and it was clear we were all starting to get tired. I had been playing an excellent game up until this point and was in the lead. My friends were also doing well. When the opportunity arose to snack, all that was available was the usual chips and candy, which I had recently sworn off in an effort to make healthier choices. I ended up passing on the snacks. Two of the others opted to grab a snack, and one had actually had the common sense to bring something from home.

As we started on the back nine, literally all I could think about was how physically hungry I was. This ongoing frustration completely consumed my thoughts and distracted me on every single hole thereafter, which caused me to lose my lead completely. Despite my promising lead I somehow ended up in last place among our group. Even worse, most of my friends didn’t actually play that well at all, either, despite their earlier successes. One seemed fatigued the entire rest of the day, and the other who had indulged in a candy bar experienced a quick sugar rush where he played better for a bit, but then suddenly got worse and seemingly crashed. Somehow every single one of us managed to tank our game that day - except for the friend who had brought his own snack from home. Absolutely furious with myself, I thought about what I could have done differently other than opting for a bag of Cheetos or a hot dog.

This definitely wasn’t the first time this had happened to me, or even my friends - but it was the first time it had occurred while I was actively brainstorming problems within the golf space that I could provide a unique solution to. This experience paved the way to forming Passage Golf and inspired me to begin researching snack mixes and the effects of carbohydrates and proteins on our energy levels. Suddenly my new priority was to develop a food product that would be conducive to playing golf at the peak level of my capabilities, and over time our unique flavor mixes were born. Eating these carefully thought out snack blends on the course has genuinely been a game changer for me. Gone are the days of feeling exhausted halfway through the match and somehow expecting the junk food available to help me get back in the game. Passage Golf hopes to support you throughout your toughest games, and be the snack you rely on to consistently improve your endurance and energy levels from hole to hole.

-Blake Anderson (Founder of Passage Golf)